View Post

Meet Brooke & Lindsay: How Two Sisters Left Corporate America for Entrepreneurship

Starting a restoration business comes with its fair share of unknowns. We’re spotlighting Brooke Yobo and Lindsay Keyser, owners of DRYmedic of Lakewood Ranch, FL, who left Corporate America to join the restoration industry.  Hear from Brooke and Lindsay about what it’s like to start a business as sisters and how they jumped into a new industry.   When do you …

View Post

What is the Validation Stage in Franchising? Tips to Make the Most of Your Franchise Validation Call with DRYmedic

Franchising is an exciting journey, offering a blend of independence and the support of an established brand. One of the most critical steps in the Discovery Process is the validation stage. When considering franchising with DRYmedic, understanding this phase is important to making an informed decision.  Let’s delve into what the validation stage entails and explore practical tips to maximize …